The Creso (ASX:CPH) share price fizzles despite new distribution deal

The Creso Pharma Ltd (ASX: CPH) share price has been up and down today following a signed letter of intent (LOI) with ImpACTIVE.

At the time of writing, Creso shares are down 2.5% to 20 cents in late afternoon trade, after earlier peaking at 21 cents.

Let’s take a closer look at what Creso updated investors with.

What did Creso announce?

The Creso share price is rising after providing investors with plans to enter the growing North American sports and recreational market.

According to the release, Creso advised that it has entered a non-binding LOI with ImpACTIVE to distribute its CBD-based products. This includes the company’s…