Here’s why should think twice about chasing the next hot ASX trend

It is often said that successful investing involves a fair degree of ‘investing for tomorrow, not today’. If you can find a small company today that will grow to become a large company in the future, that’s usually where some of the ‘real money’ is made on the share market.

Buying Amazon.com Inc (NASDAQ: AMZN) shares at US$100 in 2009. Or A2 Milk Company Ltd (ASX: A2M) shares at 50 cents back in 2015. That’s the stuff of legend. As such, a significant army of investors out there are always on the hunt for the ‘next Amazon’. And finding the next Amazon also usually involves picking a field, a trend, that that company will grow…