Why this major broker thinks the hipages (ASX:HPG) share price is a ‘buy’

ASX small-cap Hipages Group Holdings Ltd (ASX:HPG) hasn’t exactly lit up the market since listing on the ASX back at the beginning of November.

After floating for a price of $2.45, its shares have trended consistently downwards, and a despite a recent bump are still trading at just $2.40. But despite that lacklustre performance, hipages has at least one new fan in major broker Goldman Sachs.

What does hipages do?

hipages operates an online marketplace that connects consumers with residential tradespeople (‘tradies’) for home improvement and maintenance jobs. The hipages platform allows users to provide descriptions and upload photos of the work they would like completed, and multiple tradies can then offer quotes for the job….