Woolworths brand value now worth almost $13 billion according to global survey – NEWS.com.au

Its already the biggest supermarket in Australia – but now Woolworths has taken the crown as the countrys most valuable single brand, worth almost $13 billion. And, in part, that was helped by China.
Woolworths Group, which also includes Big W and Dan Murphy’s, has an overall market capitalisation of $53 billion – which means the supermarket brand alone is worth almost a quarter of the entire company.
But Woolies is still a minnow compared to the globe’s largest brand. That gong goes to the Apple…

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