Why the Splitit (ASX:SPT) share price is climbing higher again

The Splitit Ltd (ASX: SPT) share price is pushing higher again on Wednesday.

In afternoon trade, the buy now pay later provider’s shares are up 1.5% to $1.40.

Why is the Splitit share price pushing higher?

Investors have been buying the company’s shares on Wednesday after it provided a bit more colour on its deal with Google in Japan.

In case you missed it, on Monday Splitit revealed that Google customers will be able to use instalment plans to make purchases from the Google Store in Japan. This is the first time this payment method has been an option to its customers.

In the coming weeks, customers purchasing Google’s new 5G phone, the Pixel 5, or Nest devices from the Google Store, will be able to split their payments…