Why the Pure Foods (ASX:PFT) share price popped today // The Motley Fool Australia

The Pure Foods Tasmania Ltd (ASX: PFT) share price is up 2.08% at the time of writing, trading at 98 cents. 

While the Pure Foods share price has fallen over 11% during the past month, the company has rocketed up over 300% since its April 2020 initial public offering (IPO).

So what’s sending the share price higher today?

Expansion of Woodbridge Smokehouse distribution

Earlier this morning, Pure Foods announced that food manufacturer Monde Nissin Australia (MNA) will be adding the Pure Foods brand Woodbridge Smokehouse (WBSH) to its national portfolio of products. 

The strategic partnership will see WBSH products available to an additional 1,400 independent stores across Victoria, New South Wales, ACT and Western Australia. The…