Why the IOUpay (ASX:IOU) share price is up 15% this week

Late buying activity pushed the IOUpay Ltd (ASX: IOU) share price 18.67% higher to 44.5 cents on Wednesday. The renewed buying interest will come as a welcome relief to shareholders, with IOUpay shares having fallen by around 23% since 2 March. 

What’s driving the IOUpay share price? 

Continued momentum in BNPL service

Last Tuesday, IOUpay announced it had signed a strategic teaming agreement with Malaysia’s MYP1 to integrate with its Smart POS system. 

This agreement will see MYP1 refer its merchants to IOUpay’s services, including buy now, pay later (BNPL). The company has described this opportunity as one which will fast track its…