Why the Bubs (ASX:BUB) share price is up 5% today

The S&P/ASX 200 Index (ASX: XJO) is having a fabulous day today, up 0.51% to 6,921 points, a new 52-week high for the index. But the Bubs Australia Ltd (ASX: BUB) share price is doing one better. Putting the fab in fabulous, Bubs shares are up 5.15% at the time of writing to 51 cents a share. This rise puts Bubs close to 11% from the lows we saw just last week, when Bubs hit a new 52-week low of 46 cents.

As that low implies, it’s not such a good view of Bubs if we zoom out. Back in May last year, this was a company that hit $1.19 a share, which was pretty impressive at the time considering COVID lockdowns were still in full swing.

It has been lower and lower for Bubs ever since.

So what’s causing this bump today? And have Bubs…