Why the Brambles (ASX:BXB) share price is climbing today

Brambles Limited (ASX: BXB) shares are edging higher this morning following the company’s latest ASX announcement. At the time of writing, the Brambles share price has climbed 0.75% higher to $10.76.

Why is the Brambles share price climbing today?

The Brambles share price is on the move in early trade after the company announced a merger of its Kegstar business with MicroStar. Kegstar is Brambles’ keg rental business while MicroStar is a leading United States beer keg solutions provider.

Brambles’ business is a participant in the global beer keg rental sector operating across Australia, New Zealand, the United Kingdom, Ireland, the Netherlands and the US. MicroStar will look to capitalise on synergies in the similar ‘pay…