Why is the Premier Investments (ASX:PMV) share price on the rise?

Premier Investments Limited (ASX: PMV) was one of many ASX retail shares that bounced back strongly from COVID-19. The company announced a record half-year result today, highlighting the resilience of its brick and mortar business and significant growth in online sales.

The Premier Investments share price is currently ~8% higher than its pre-COVID high of $21.30. However, it had a relatively flat year-to-date performance, including a 36 cent dividend paid out on 28 January. 

At the time of writing, the Premier Investments share price is trading at $23.67, up 1.94%. 

Premier Investments share price up as profits soar 

Premier Investments…