What’s with the Douugh (ASX:DOU) share price today?

Douugh Ltd (ASX: DOU) shares began trading higher in the first minutes of market open, before quickly reversing the trend. At the time of writing, the Douugh share price is trading flat at 21.5 cents.

This comes after the financial wellness app provider announced it is in the final stages of completing its Goodments acquisition.

Why the Douugh share price is in focus

The Dough share price is languishing today despite the company reporting a share sale agreement with Goodments to accelerate the launch of its Wealth Jars offering.

According to this morning’s release, Douugh has executed a binding share sale agreement to acquire the issued share capital of Goodments.

Established in 2017, Goodments is a wealth management app that…