Business
What COVID-19? World’s 5 most valuable brands are up 54% // Motley Fool Australia
In a world where share markets increasingly ignore traditional financial metrics to figure out the worth of companies, brand value has never been more important.
But even a quality as ethereal as brand value can be measured.
Each year, United States consultancy, Interbrand, publishes a list of the top 100 brands in the world.
Clare Capital analyst, Robin Basra, said the rankings are calculated as a combination of three attributes – financial forecasts, the role of the brand and the strength of consumer preference for the brand.
And the world has dramatically shifted to technology over the past 10 years.
“A decade ago, Coca-Cola Co (NYSE: KO), IBM (NYSE: IBM), Microsoft Corporation (NASDAQ: MSFT), Google (Alphabet Inc (NASDAQ:…
-
Noosa News13 hours agoFlatmates of missing teen Pheobe Bishop, 17, identified
-
Noosa News15 hours agoTully Sugar Mill celebrates 100 years of cane harvesting amid floods and cyclones
-
General19 hours agoOne person dead after house fire in Melbourne’s south-east
-
Noosa News15 hours agoYou’ll Be Waiting a Bit Longer for the Next Two ‘Avengers’ Films, with ‘Doomsday’ and ‘Secret Wars’ Both Pushing Back Their Release Dates