Virgin Australia: What the new ‘value carrier’ will look like – NEWS.com.au

Among the huge changes announced by Virgin Australia yesterday job cuts, an aircraft cull, the death of Tigerair a particular word recurred again and again as the airline outlined its blueprint for the future. And that word was “value”.
“Virgin Australia aims to be the best value carrier in the market, not a low-cost carrier,” the company said in its statement to the ASX yesterday.
“We will be very focused on delivering the best value in the market for customers,” chief experience officer Dani…

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