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Unilever removes the word ‘normal’ from all soaps, shampoos and beauty products – NEWS.com.au

Unilever removes the word ‘normal’ from all soaps, shampoos and beauty products

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Unilever is removing the descriptor normal from its soaps, shampoos and other personal care brands, saying the word is not inclusive and has a negative effect on people.The word “normal” is often used to describe what type of skin or hair – such as normal, dry, fine or oily – is recommended for a particular beauty product.
The British-headquartered multinational, which owns brands including Dove, Sunsilk and TRESemmé and sells products in some 190 countries, made the announcement on Tuesday that…

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