The right sort of optimism for an investor

One of my favourite ever business books is one of the best known: Jim Collins’ Good To Great.

It is terrific for many reasons, not least because it is one of the most academically rigorous books around, is painstaking in its research and application, and because it demonstrates, with clarity and simplicity, the actions and features that research suggests separate great businesses from merely ‘good’ businesses.

No summary can truly do it justice, and whether you’re in business, the social sector, or you want to give yourself an edge as an investor, I highly recommend it.

So I won’t try to summarise it, but part of the book came to mind on New Year’s Eve.

It bubbled up into my consciousness as something of a response to…