The Kogan (ASX:KGN) share price has nearly halved in 2021

So far, 2021 has not been kind to this online retailer with the Kogan.com Ltd (ASX: KGN) share price losing almost half its value year to date.  

Shares in Kogan started the year at around $19, before hitting a 2021 high of $21.67 in late January. Since then, the Kogan share price has tanked by more than 44% after dropping another 0.58% so far today.

At the time of writing, shares in Kogan are trading at $12.09.

Let’s take a look at what’s been happening for Kogan.

What’s with the Kogan share price?

Kogan emerged as a market darling during Australia’s COVID-19 lockdown last year. Cashed up consumers flocked to Australia’s largest online…