Technology
The fitting room of the future is in the palm of your hand – Sydney Morning Herald
Consumers are steadily gaining access to a range of tools to enhance their online shopping experience. But can virtual clothes ever replace a trip to the shops?
Hauli, Ralph & Russo’s avatar, wearing one of the latest couture gowns.
“The benefit of moving forward with this digital approach for our clients is that it still allows them to see the pieces on a form, even if its all digital; there is still that element of movement, helping them to visualise what the piece might look like in reality.”
While Ralph & Russo adopted an AI-led approach for their couture, other luxury brands such as Burberry and Gucci have invested in AR, or augmented rea…
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