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Surf Life Saving Australia asks beachgoers to Adopt an Hour

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Lifesavers across Australia are asking beachgoers to donate $1 for every hour they spend at Australia’s beaches this summer in an ambitious plan to thank volunteers.

In the new Adopt an Hour ad campaign, patrons are urged to consider making a donation in recognition of the 1.4 million hours surf lifesaving volunteers dedicate on patrol each season to keep people safe at the beach.

It comes after 125 people drowned in Australian coastal waters in the 2019-20 season, of which 86 per cent were men.

There are more than 180,000 volunteers at 314 clubs across the country, making Surf Life Saving the largest volunteer movement of its kind in the country.

Surf Life Saving Foundation CEO John Brennan OAM said the Adopt an Hour campaign compared…



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