Supermarket giant sharpens claws for all-out war with big-name pet food brands Royal Canin, Black Hawk – NEWS.com.au

Coles is sharpening its claws for an all-out war with big-name pet food brands with the introduction of a premium range, insisting it competes with their nutritional values and costs far less.The supermarket giant seeks to grab a bigger slice of the lucrative market, with general manager for non-food, Jonathan Torr, saying 2019 Animal Medicines Australia research showed the nation’s pet owners were spending $3.6bn on dog and cat food per year.
“It’s clear we deeply care about what we’re feeding…

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