Business
Sophisticated Cocktail Co launches premium ready to drink cocktails in goon bags – NEWS.com.au
Sydney-based Sophisticated Cocktail Co founder spent just $15,000 to launch premium goon bags
An error with the liquor license for Vicki Lyons new business Sophisticated Cocktail Co was actually a stroke of good luck for the start-up.The female founder had spotted a gap in the market for premium ready to drink cocktails and came up with the idea of a sophisticated goon bag.
She had started a social media campaign to build up some hype about the business, only to discover that a junior clerk had issued her with the wrong liquor licence.
It meant delaying the launch of her business by two…
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