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Richard Branson sues US rail company for Virgin name change – NEWS.com.au
Richard Branson sues US rail company for Virgin name change
A US rail company is being sued for $330 million for ditching the Virgin name, claiming it was no longer a brand of high repute. The rail company, Brightline, signed a 20-year deal with Sir Richard Branson’s Virgin Enterprises in 2018 to operate as Virgin Trains USA, with Virgin to be paid in royalties.
The company adopted the new name and its stations and trains were revamped to fit the Virgin theme.
But Virgin claims the rail company has ended its deal because it believed the Virgin brand “ceased…
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