Laybuy (ASX:LBY) share price on watch after delivering strong growth in November

The Laybuy Holdings Ltd (ASX: LBY) share price will be one to watch this morning after the release of an update from the buy now pay later provider.

What did Laybuy announce?

This morning the Afterpay Ltd (ASX: APT) rival announced that it experienced stronger than expected growth throughout the month of November. This was driven by an increasing number of consumers making use of its payment platform.

According to the release, purchases made using Laybuy reached NZ$71 million in November, which represents an increase of 56% on October’s gross merchandise value (GMV).

This is also well ahead of the forecasts made with its half year results, which were released just over a week ago. At that point, management estimated that…