Business
Investing has a problem…
Investing has a problem. Actually, to be more specific, investors have a problem.
See, humans are drawn to things that are fun. We want to do them again and again because it sparks the release of chemicals in our brain.
Sometimes, the result is joy, like when our shares go up. Other times, it’s closer to the doom loop that a problem gambler gets into.
Most of the time, it’s the ‘grown up’ version of the PlayStation or the Xbox. Full of little micro-rewards, and designed by people who know precisely what chemical ‘buttons’ to push in our brains to keep us coming back.
(Yes, yes… I know adults play on those consoles, too. You know what I mean.)
One of my most/least favourite features of smartphone games these days is…
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