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Ikea ditches 70-year-old catalogue in move to digital advertising – NEWS.com.au
Ikea ditches 70-year-old catalogue in move to digital advertising
Swedish furniture giant Ikea has ditched its glossy catalogue as part of its shift towards digital advertising.The budget homewares retailer on Monday announced the publication of its regular catalogue would end, saying its popularity has decreased due to changing consumer habits to online retail.
Ikea’s catalogue has been in circulation for 70 years and at its height was distributing more than 200 million copies in 32 languages across 50 different markets.
In 2019, global online retail sales increased…
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