Business
Etsy buys Depop for $2 billion to lure Gen Z shoppers – NEWS.com.au
Etsy buys Depop for $2 billion to lure Gen Z shoppers
Etsy is making a play for younger shoppers, particularly from Gen Z, as it snapped up the second-hand fashion app Depop for $US1.6 billion ($A2 billion).Depop allows people to buy and sell used fashion through its online marketplace and boasts about 30 million registered users across 150 countries, including Australia.
Yet 90 per cent of Depop’s active users are under the age of 26, with the social shopping platform a combination of Ebay and Instagram.
Sellers have profile pages that function as…
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