Entertainment
Ellen DeGeneres: How host can salvage her reputation – NEWS.com.au
Ellen DeGeneres: What the TV host must do in an attempt to salvage her reputation
Ellen DeGeneres reputation is in freefall but there are two things the embattled comedian can do to stop the bleeding, a brand expert has said.Eric Schiffer, chairman of Reputation Management Consultants, told news.com.au that Ellen must deliver another apology, one that it is way more convincing than her first one.
“Her first ‘apology’ was wretchedly weak, lacked total truth and responsibility and pointed the finger at her staff,” Mr Schiffer said. “It came off as one more celebrity elite esca…
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