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Commonwealth Bank unveils new logo as part of refreshed brand – NEWS.com.au
Commonwealth Bank unveils new logo as part of refreshed brand
Commonwealth Bank has unveiled a new logo as part of its refreshed brand identity.Australia’s largest bank says the logo is a symbol of optimism beyond the negative impacts of the coronavirus pandemic.
Launching its new marketing campaign on Monday, CBA chief marketing officer Monique Macleod said the design change of its signature diamond logo came off the back of a strategy transformation focused around customers.
“We have been working to put the needs of our customers front and centre,” she…
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