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Coles kicks off likely supermarket price war, bringing back price-slashing campaign as COVID shopping mania wanes – NEWS.com.au

Coles kicks off likely supermarket price war, bringing back price-slashing campaign as COVID shopping mania wanes

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Coles has kicked off a major relaunch of its unforgettable Down Down specials campaign, likely reigniting its price war with fellow supermarket giant Woolworths.The campaign has been quietly under way since the beginning of this calendar year and is set to continue for some time, but it’s yet to be determined if old-school British rockers Status Quo will again be part of the future advertising strategy.
Coles chief executive commercial and express Greg Davis noted Australians were still eating more…

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