Buying Woolworths shares? Here’s how the company aims to boost BIG W sales

Woolworths Group Ltd (ASX: WOW) shares are slipping today.

Shares in the S&P/ASX 200 Index (ASX: XJO) supermarket giant closed yesterday trading for $26.82. As we head into the Friday lunch hour, shares are changing hands for $26.67 apiece, down 0.6%.

For some…