Business
ARB (ASX:ARB) share price lower despite announcing major deal with Ford
The ARB Corporation Limited (ASX: ARB) share price is trading lower on Monday despite the release of a positive announcement.
In afternoon trade, the 4×4 accessories company’s shares are down 2% to $38.33.
What did ARB announce?
This afternoon ARB announced that it has signed an agreement with car giant Ford.
According to the release, the agreement will see ARB branded off-road accessories for Ranger and Everest vehicles sold as Ford licensed accessories through participating Ford dealers in Australia from the second half of 2021. After which, other selected Ford markets are expected to follow.
The release also explains that Ford Ranger and Everest customers who want the ultimate adventure gear will be able to fitout their…
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