APT) hits yet another new all-time high

The Afterpay Ltd (ASX: APT) share price is having another one of those days, hitting a new record all-time high.

Afterpay shares closed at $100.98 last week, and opened this morning at $101.01. But soon afterwards, Afterpay stepped on the gas, climbing as high as $106.39 a share. The share price has cooled a little since, but is still trading at $106.29 at the time of writing, up 5.23% for the day.

At this share price, Afterpay now commands a market capitalisation of ~$30.3 billion, incidentally more than Coles Group Ltd (ASX: COL) at $24.3 billion today.

But Afterpay shareholders would be used to this by now — 2020 has brought so many ‘new all-time highs’ that it’s becoming a little ‘ho-hum’. It seems ridiculous now,…