A new temple of surf stoke

By Phil Jarratt

When the Golden Breed surfwear brand was created in California by former marine and creative guru Duke Boyd back in the late 1960s, the summer of love had just finished and many surfers were still trance-dancing around the sand in a psychedelic fog.

Golden Breed was created for them. “I got some designer to screw around with the gender symbols and come up with a logo,” the late founder told me back in 2006, “and then we came up with a brand story with angel-winged guys and all kinds of crap. The stoners loved it!”

The cosmic surf brand came to Australia in the early ‘70s and became famous for a poster campaign featuring, you guessed it, surfers with angel wings. It became Australia’s biggest…