Technology
Why Investors Should Care About Apple’s War Against “Fortnite” – Motley Fool
Epic Games, one of the world’s most popular video game publishers, joins the rebellion against Apple’s App Store fees.
In mid-August, Epic Games rolled out direct payments in the iOS and Android versions of its hit game Fortnite. The feature allowed gamers to buy in-game currency and products directly from Epic instead of going through Apple’s (NASDAQ:AAPL) App Store and Alphabet’s (NASDAQ:GOOG)(NASDAQ:GOOGL) Google Play Store.
Epic then offered 20% discounts on those direct purchases. Since Apple and Google both retain a 30% cut of all in-app payments, Epic actually generated more revenue from each discounted …
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