Business
All that glitters: why lab-made gems might not be an ethical alternative – The Guardian
Switching to synthetic gems may have environmental upsides but it could harm the very communities consumers worry about
Diamonds have long been in the debt of marketing genius. Until the 1940s they were not a popular choice for engagement rings. Then, in 1947, a stroke of brilliance: De Beers A Diamond is Forever campaign. The slogan was a hit. The market transformed. Today…
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