Why is the Bubs Australia (ASX:BUB) share price on fire today?

The Bubs Australia Ltd (ASX: BUB) share price is on fire today. Bubs shares are currently up a healthy 6.15% to 34 cents a share. That compares pretty well against the S&P/ASX 200 Index (ASX: XJO), which has lost a nasty 2.06% today, translating into an outperformance from Bubs of more than…