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Food industry watches Texas moves to stop plant-based proteins using terms like ‘beef’ and ‘meat’ – ABC News
Producers in Australia say the debate is about truth in labelling, but proponents of alternative proteins say consumers are aware of what they’re buying.
Legislators in the US state of Texas are making moves to stop plant-based proteins being labelled ‘beef’, ‘chicken’, ‘pork’ or ‘meat’ and it has the Australian industry watching closely.
Key points:
- Texan legislators are moving to stop plant-based proteins from using terms associated with meat
- The industry in Australia is working on a similar push for what it calls truth in labelling
- Alternative protein proponents say similar laws proposed elsewhere have failed
The state’s House of Representatives…
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