Technology
Adobe wants to help businesses survive the death of third-party cookies – TechRadar
Why use third-party cookies when you can use first-party data instead
As Google Chrome and other browsers prepare to end support for third-party cookies, Adobe has announced the next generation of its Real-time Customer Data Platform (CDP) to help brands activate known and unknown customer data.
The company’s Real-time CDP allows brands to manage the entire customer profile and journey seamlessly in one system without the need for third-party cookies.
As consumers have grown more aware of the value of the data they share online, a patchwork of privacy regulations…
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