Technology
Apple’s new iPhone privacy changes want to protect users. But what do they mean for businesses? – Economic Times
Both advertisers and app developers who sell ad inventory say if many iPhone users opt-out of tracking, it will make advertising less effective.
Apple Inc on Monday began rolling out an update of its iOS operating system with new privacy controls designed to limit digital advertisers from tracking iPhone users.
For Apple’s more than 1 billion iPhone users, the change will mean a new pop-up notification in some apps seeking their permission to collect data that Apple believes could be used to track their browsing habits across third-party apps and websites.
For businesses, the rules could bring seismic changes to the nearly $100 billion…
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