Technology
Apple wants you (and it) to get paid for your premium podcasts – Nieman Journalism Lab at Harvard
There’ll now be a dead-easy way to pay for a podcast on your iPhone. Will there be a market, and is this the end of the open podcasting ecosystem?
Apple has finally made its long-awaited move into monetizing podcasting, the medium it kinda-sorta invented and definitely brought to a mainstream audience. (What did you think the “pod” stands for?)
Podcasting’s first boom in 2005 came when Apple added podcast support to iTunes, and its second boom nearly a decade later came when it preinstalled its Podcasts app on every iPhone. While that app leaves a lot to be desired, it was instantly the No. 1 way to listen to podcasts a title it still holds…
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