Is the Klarna / Flybuys partnership the future for ASX BNPL providers?

Earlier this week, buy now, pay later (BNPL) payment provider Klarna Australia announced it has partnered with Flybuys in what the company is calling a “revolutionary” arrangement. But, what does this mean for ASX-listed BNPL shares?

Flybuys, a subsidiary of Coles Group (ASX: COL) and Wesfarmers Ltd (ASX: WES), has agreed to provide Australian Klarna users 3 Flybuys points for each Klarna ‘vibe’ point they transfer into their Flybuys account.

The deal is the first of its kind for an Australia-based BNPL company. Let’s take a closer look at the agreement between Klarna and Flybuys.

What is Klarna?

Klarna Bank is a…