Will the Kogan (ASX:KGN) share price making a comeback in April?

March marked the third consecutive month-on-month decline for the Kogan.com Ltd (ASX: KGN) share price. With its shares bouncing 8% higher so far in April, is it time for Kogan shares to make a comeback? 

What’s driving the Kogan share price lower? 

Diverging performance between retail and ecommerce shares 

Classic ASX retail shares such as JB Hi-fi Ltd (ASX: JBH), Harvey Norman Holdings Limited (ASX: HVN) and Adairs Ltd (ASX: ADH) are within an arms reach of all-time record highs. This comes off the back of a significant rebound in 2020 and a relatively stable performance so far in 2021. 

Conversely, ecommerce enabled businesses…