Payment platform Eftpos unveils new branding for digital era – NEWS.com.au

Eftpos has revealed a major branding overhaul, marking the first time since the 1980s that the payments platforms logo has undergone a transformation. The network has ditched its traditional maroon shade for a lighter pinkish tone in a bid to modernise the national payments platform, which allows real time debit transactions to occur.
Eftpos is looking to rebrand itself amid a digitising payments market and the rise of new transaction vehicles such as buy now, pay later.
Also revealing a new slogan…

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