General
‘Vegan wool’ Weganool’s marketing riles up Australian woolgrowers
Is it acceptable for a non-wool product to market itself as vegan wool? Absolutely not, according to Wool Producers Australia.
Key points:
- A new product made from weed fibre and cotton is being marketed as “vegan wool”
- Wool producers say wool can only come from an animal
- Weganool’s retailer says the product has similar traits to wool
The peak body for woolgrowers is riled up by a marketing campaign for a new product called Weganool, made of three parts cotton and one part fibre from the weed calotropis, which is common in parts of northern Australia.
Weganool is processed in India and is being turned into clothing by Belgian designer Infantium Victoria, which markets its garments as “100 per cent organic and PETA-approved vegan”.
Infantium…
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