Why ASX 200 retail shares like JB Hi Fi (ASX:JBH) are outperforming

The broader S&P/ASX 200 Index (ASX: XJO) is sold off today, down 0.8% at the closing bell.

ASX 200 shares are widely following the lead of US share markets, which fell yesterday (overnight Aussie time) on investor fears of rising inflation.

But not all Aussie shares are slipping.

The JB Hi Fi Ltd (ASX: JBH) share price closed up 2%. And gaming stock Aristocrat Leisure Ltd‘s (ASX: ALL) share price ended the day up 2.3%.

Both these companies fall into what you may have heard called discretionary retail. That is, they sell items that you may want to have but most likely don’t really need to have. Like that newer model TV. Or the…