Kyrie Irving reignites push to change NBA logo from Jerry West to Kobe Bryant

For a sport that’s often at the forefront of everything from social and cultural issues to biosecurity measures, the NBA’s logo is surprisingly out of date.

The current iteration — the silhouette of a man dribbling a basketball, splitting red and blue sides of a rectangle — was introduced way back in 1969.

Between the short shorts and the upright stance, it doesn’t really look like any current player, but the antiquated nature of the logo extends all the way down to the whiteness of the man who inspired the design.

The silhouette was modelled off the dribbling technique of hall of famer Jerry West, who became “The Logo” while he was still playing.