Woolworths renames feminine hygiene aisle Period Care with pads, tampons, menstrual cups – NEWS.com.au

Woolworths shoppers will see an exciting change in one of the supermarkets aisles from today after a major rebrand to a popular category.The retailer is rebranding its feminine hygiene section to “period care” in a national effort to beat the stigma surrounding periods.
The move comes after Woolworths said it had a responsibility to make the change to help tackle “embarrassment around periods”.
Woolworths managing director Natalie Davis said the supermarket was “excited” to roll out the change in…

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