Entertainment
Event Cinemas launches at-home platform amid industry green shoots – NEWS.com.au
Event Cinemas launches at-home platform amid industry green shoots
Probably the last thing you expect a cinema chain to do is give you something to watch at home, but thats what Event Cinemas is doing.Event, which takes in about 30 per cent of Australia’s cinematic box office, is launching a video-on-demand platform in which customers can rent movies to watch in their loungeroom.
But the twist is that unlike Apple, Google or the myriad other TVOD (transactional video on demand) platforms in which a $4.99 rental is exactly that and only that, Event’s service is…
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