Why I’m never selling my Square shares

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

The genius of Square Inc (NYSE: SQ) is the simplicity of its systems. On the back end, this fintech company is incredibly complex, but for users, it maintains an interface that is quick and easy. That’s what initially attracted me to the share, along with seeing the growing number of merchants who used its Seller ecosystem and sang its praises. What’s kept me in Square shares is seeing the company’s continued innovations, especially those involving its Cash App.

The Square share price is up more than 196% over the past year. That’s a dizzying climb, but one that’s backed by the company’s revenue and…