4 steps to pick winning ASX shares

Each and every hour, we make decisions.

Fortunately, most of those don’t have long-term consequences, so a poor choice won’t wreck your life.

For example, selecting which flavour of ice cream to have.

“The cost of a poor decision in ice-cream decision making is non-substantial, and so, most people don’t give it more than a second thought,” Collins St Value Fund managing director Michael Goldberg posted on Livewire.

“In fact, most choices that people make on a day to day basis don’t have a high cost, and so many people get comfortable with ‘going with their gut’.”

However, this approach could have dire consequences for investments.

The role of emotion in investments

According to Goldberg, each decision in our…