Telstra (ASX:TLS) dumps NRL, AFL streaming

Telstra Corporation Ltd (ASX: TLS) has stopped live streaming of NRL and AFL games, in a major change to its sports and entertainment strategy.

For the last 9 years, the telco had owned the mobile streaming rights to the two most popular football codes in Australia. It was used as a major lure to attract customers to the telco. 

But now that responsibility will shift to Kayo, where Telstra clients will be offered a discounted subscription.

The move also means Telstra will no longer bid for sports broadcast rights.

“While Live Pass has provided a great sporting experience over the years, we are replacing it with Kayo, which has quickly become the premium sports streaming service in Australia, and we’re excited to provide an…